The year 2007 not only marked the 60th year of independence for India but also celebrated the arrival of India on the global platform. The Incredible India@60 campaign was launched in New York from 23rd-26th September 2007 to coincide with the UN General Assembly session. The combination of the four-day event and the General Assembly created the perfect opportunity to showcase the best of India to world leaders, top international business moguls and the public. Incredible India@60 took India’s extraordinary energy and cultural diversity to the watching world. Billboards at Times Square, taxis, buses, bus shelters, TV and radio announced the arrival of a brand new India. With eight ministries, eight overseas partners and 41 events – including four gala dinners, 13 conferences and panel discussions, nine cultural shows, seven receptions and eight ongoing events – it was a grand show that maximized India’s presence and visibility to the world.

This complex project was choreographed and made possible by Amitabh Kant and V Sunil, with the support of Ministry of Tourism officials.